Covid-19 Update 2

We are excited to announce that TileCraft will be opening the showroom beginning Monday, May 11th by appointment only.

Appointments must be made by phone before arrival as we are limited to the amount of people allowed on the premise at one time.

When scheduling appointments, we will ask a few health questions required by the CDC. Those same questions will be asked again upon your arrival to the showroom.

· Masks required

· Contact Information required

Our doors are open and we look forward to working with you again!

Covid-19 Update

To Our Valued Customers,

On March 23, 2020 Gov. Whitmer issued Executive Order 2020-21 which curtailed business operations and ordered residents to stay home during the state of emergency in Michigan.  This Executive Order was extended, expanded (EO 2020-42) and is in effect until May 15, 2020.  Tilecraft determined we will temporarily shut down during this Executive Order.  The health and safety of our staff and customers is a top priority.  It is a very challenging time for us all, as we balance the government regulations, safety, and responsibilities of our business for you, our valued customer, and our staff.  We appreciate your understanding and can’t wait until we reopen our business fully.

Over the several weeks much has transpired which has changed the business climate and caused uncertainty in the marketplace.  While we at Tilecraft Inc. take the threat of illness as a result of the Covid-19 virus very seriously, we also recognize that the economic impact to customers, staff, and businesses in general will also be significant.   We believe it is important to implement strategies which will protect our guests, vendors and staff while also maintaining efficient and high-quality service. 

In order to best accomplish those goals when we re-open, we have implemented the following policies and changes that we would like to make you aware of so you are at ease when conducting business with Tilecraft Inc.:

Job Site Installation Procedures

  • Prior to measuring or installation we are contacting customers/contractors to verify they are not nor have been ill within the past 72 hour period (3 days).  If a customer/contractor is uncomfortable with having us in their home we are rescheduling until a time when they are comfortable.
  • We are not knowingly allowing any staff in homes if they have been ill or recently in contact with others who are ill.
  • We will work with our customers and contractors to prioritize projects.  We ask all to be patient during these challenging times as we do our best we can with the backlog of work.
  • When installers arrive at a customer’s home, they will utilize hand sanitizers and disinfectant wipes before entering and after leaving a jobsite and use good hygiene practices and personal protective equipment as needed.


  • We believe it is important to keep our showrooms open and available for customers to see product and make selections. However, we will temporarily close each day from 12:00pm -1:00pm to clean and sanitize.  Traverse City and Frankfort showrooms will remain open by appointment. Please call 231-929-7207 or 231- 352-8130 and we will be happy to schedule an appointment.
  • Signage will be posted at each entrance with current restrictions for anyone entering Showrooms.  Additionally, there will be a visitor log to record anyone who enters the facility.  Information will include name, date and in/out times.
  • Due to implementing additional cleaning and sanitizing procedures, our showroom hours of operation will be Monday-Friday, 9:00am-12:00pm and 1:00pm-4:00pm.
  • Samples handled in the course of appointments are set aside and cleaned prior to placing back on racks.  Also, new and enhanced safety and cleaning measures will be followed throughout our Showrooms as well as other areas of our business.

 Offices and Warehouse

  • Our office and warehouse remain open for business as usual with added attention to cleaning and preventative measures to ensure a healthy and productive staff. 
  • Order pick up need to be scheduled to better serve and protect everyone.  Social distancing and wearing of masks and other appropriate PPE will be practiced.
  • To schedule your warehouse pick-up time, call us at least 1 hour in advance at 231-929-7207.   Open accounts will be billed directly or prepay by credit card.
  • Signage will be posted at each entrance with current restrictions for anyone entering office and warehouse spaces.

Keeping our guests, vendors and staff safe and preventing the spread of COVID-19 is our top priority.  We will continue practicing social distancing, no handshakes, just smiles.  We are sorry for the inconvenience of reduced hours, but pledge to have a safe working and showroom environment to the best of our abilities.   

We thank you for your patience during this time and look forward to serving you in the near future.   

Thank you, stay healthy, safe and positive,

Tilecraft Inc.

PLEASE NOTE: Our procedures may change as new information becomes available.  We will continue to keep you updated. 


To Our Valued Customers,

On March 23, 2020 Gov. Whitmer issued Executive Order 2020-21 which curtailed business operations and ordered residents to stay home during the state of emergency in Michigan.  This Executive Order has been extended to April 30th.  Tilecraft determined we will temporarily shut down during this Executive Order.  The health and safety of our staff and customers is a top priority.  It is a very challenging time for us all, as we balance the government regulations, safety, and responsibilities of our business for you, our valued customer, and our staff.  We appreciate your understanding and can’t wait until we reopen our business fully.

We thank you for your patience during this time and look forward to serving you in the near future. 

Thank you, stay healthy, safe and positive,

TileCraft Inc.

Marble vs. Granite

Which Should I Use and Where?

  • Marble- Marble is versatile enough to use throughout the house, such as fireplace facings, backsplashes, walls, and window sills. Marble shines best in the bath. You can use it on almost every surface, including vanities, shower walls, tub decks, and flooring. **See Special Care**
  • Granite- Granite is striking, functional, and durable. These traits make granite ideal for kitchen countertops, accent islands, bar tops, and dining tables.

Special Care

  • Marble Special Precautions: Marble isn’t quite as worry-free as granite. It has a softer, less stain-resistant surface than granite and should be treated like a fine piece of wood. Spills should be wiped up immediately, coasters should be used under beverages to avoid staining and etching. Marble is especially susceptible to damage from citric acids, alcohols, and oils. Marble needs to be sealed before use in wet areas. Marble can stain easily from iron deposits in the water.
  • Granite Special Precautions: Granite is a mostly worry-free surface, requiring few special precautions. It is extremely durable, stain resistant, and easy to care for. It won’t chip, crack, or scratch under normal use. Granite should also be sealed to ensure the quality and life span of the stone.
  • Both: Routine maintenance should include dry dusting with a soft cloth as needed. Sealant will need to be reapplied as it wears down over time. Use specific stone cleaners that do not include acid or bleach. Miracle Sealants Company has a product called Tile & Stone Cleaner concentrate that is recommended as a daily cleaning product for marble and granite surfaces.


2018 Tile and Design Trends

The Latest Trends in the Tile Industry

Size Trends

Large format tiles are continuing to be in high demand. Sizes such as 24″ x 48″, 18″ x 36″, and 24″ x 24″ can be found with cement, wood, and textile looks, as well as, patterned tile. According to Eddie Bedrosian, marketing director for the company Bedrosians , “Porcelain slabs allow consumers to achieve the look of timeless stone and contemporary design with durable, large porcelain panels.” Another great design aspect of large format tiles is the smaller amount of grout lines. As more tile installers become familiar with the installation process of the large format tiles, the more you will see this trend in commercial spaces, as well as, residential homes.

Wallpaper or Patterned Tile

“Pattern packs a heavy punch when it comes to design, so it may work better as an accent wall, rather than an entire room. Since it will be on the wall for decades to come, it’s best to choose a style and color scheme you know you enjoy verses something novel you’ve recently discovered.” –Snipet from the article Sales Trends for 2018 by Louis Iannaco of the NTCA Trends magazine. Patterned tiles are emerging as the new “it” tile. The styles vary from geometric and modern, to vintage and old world patterns. Every look is different and unique. A popular use of pattern tiles is to create a “rug” on the floor by using the pattern tiles in the center of the room with solid colored tiles around the edge. Another area that you can see pattern tiles would be as an accent on shower walls.

Nouveau Dark Grey Deco- Rug Pattern

Marazzi D_Segni (Patterned Tile)

Terra Mix – Geometric Patterns


Wood Look Tile Trends

We get many customers asking “Is the wood look tile going to stick around?” The answer is a resounding yes! Some distributors are saying that wood look tile accounts for 30%-40% of their total tile sales. With ink-jet technology, wood look tile designs are evolving to create richer grains, bold colors, and vintage etching effects. Typical plank sizes include 6″ x 36″, 8″ x 48″, and so on. Wood look tile is a beautiful, cost effective, and easy to maintain option when designing a “wood” floor.

Color Trends

Every year color trends vary from light and neutral colors, to bold and dark hues. Here are a couple of color trends that we expect to see in 2018 (excerpt from the NTCA Trends Magazine):

  • Warm Neutrals – taupe, cream, greige, and off white are go-to colors for any space.
  • Dark Navy Blue – provides a calm and soothing dark neutral or accent color.
  • Earth Tones – soft shades of grey and beige create a spa or rejuvenating feeling.
  • Bright Kitchen Colors – expect a rise in bold color kitchen accents, richer and warmer color cabinets, rugs, accents and patterned tiles on walls and backsplashes.
  • Black Matte – bold, contemporary look that complements a variety of materials and styles.
  • Blue and Soft Greens – typically seen in glass mosaics and accent tiles.
  • Metallic Finishes – create captivating effects when mixed with materials and textures.

Terrazzo an Emerging Trend

Terrazzo is typically view as “competition” in the tile industry, however, with ink-jet technology manufacturers can now produce porcelain tile with the look of real poured terrazzo. The visual of the mixed product modeling embedded marble, granite, quartz, or glass chip provides a unique look. This trend is starting to pick up steam in many areas of design.

Natural Stone

Never fear, natural stone is a trend that will not disappear anytime soon. Natural stone designs continue to evolve to design trends – currently favoring the warmer palettes of grey, white, black, and greige. From the NTCA Trends magazine article “Stone Trends” by Roy Viana, “The popularity of natural stone can be attributed to its innate uniqueness, as each cut is unlike any other. With no two pieces alike, natural stone inherently brings individuality to spaces.”


Look for more trends and advice in the NTCA Trends Magazine 2018


Tile Edge Protection – Is It Important?

What is Tile Edge Protection?

Tile Edge Protection is products that cover unfinished edges of tile that may become damaged or cause a tripping hazard. Some examples of edge protection would be bullnose tile, “L”channels or jollys, liner bars, chair rails, etc. Edge profiles do the following:

  • Protect tile edges from chipping.
  • Provide easy transitions between adjacent floor and wall surfaces.
  • Deliver a design element that is often ignored.

Is Tile Edge Protection Important?

If you want your tile design to look flawless for many years, then you will want to protect the edges of your tile. Once chipped or cracked, tile flaws tend to stand out. Having tile edge protection will protect the tiles from damage and create a finished, clean look.

A knowledgeable installer, salesperson, or designer should discuss tile edge protection before installation begins. Many tile collections do not have matching trim or edge pieces, so you will want to find an alternative before installation.

Where Do I Need Tile Edge Protection?

Common areas that will need tile edge protection are:

  • Floor transitions from tile to carpet or tile to hardwood.
  • Shower jambs or shower walls where the tile ends.
  • Edges around a recess or niche.
  • Unfinished edges of a backsplash.
  • Wherever you will see an unfinished tile edge (walls, trim, decoration, etc).

Excerpts taken from TileLetter December 2017

National Tile Contractors Association’s 70th Anniversary

NTCA Turns 70!

The National Tile Contractors Association is celebrating its 70th anniversary in September 2017. The NTCA is a nonprofit trade association dedicated to the professional installation of ceramic tile and natural stone. It is widely recognized as the largest and most respected tile contractors association in the world. The NTCA provides industry support through trade education and training, as well as, service to members with technical assistance and advice.

Memorable Moments Throughout the Years

1950s- The Southern Tile Contractors Association was established and the first director, Homer Panter, was hired. Annual conventions and local zone meetings were held focusing on member growth.

1960s- The association newsletter began (today known as TileLetter magazine), leadership changed, growth continued, and the annual conventions become the industry’s only exposition of tile and stone

1970s- Joe Tarver became the executive director and education became the one of the association’s main components.

1980s- In 1985, the association changed its name to the Association of Tile, Terrazzo, Marble Contractors and Affiliates to make a clear statement that it was a national association, and actually made that official with the National Tile Contractors Association name being approved in 1988. The NTCA Workshop, a traveling educational road show and the NTCA Reference Manual were developed. In 1987, NTCA, along with the Ceramic Tile Distributors Association and the Tile Council of America formed the Tile Expo show, which is now known as Coverings.

1990s- The NTCA was able to grow its influence with support from volunteer leaders and the name of the Tile and Stone Exposition was officially changed to Coverings.

2000s- Bart Bettiga became the NTCA executive director and  additional staff in education, training, and association management were hired. Association volunteer leaders helped the NTCA to grow from 400 members to 1,000 members by the end of the decade. Credentialing and certification became a driving force at the end of the decade. Programs like the Certified Tile Installer program were implemented.

2010s- Since 2010 the Association has experience significant member growth expecting to pass 1,400 members at the end of 2017. Also, the NTCA added annual TRENDS and TECH issues to its 13 annual issues of TileLetter. More programs were developed, such as, The State Ambassador network, The Five Star Program, Apprenticeship Program, and more.

2017- The NTCA celebrates the past 70 years as the leading tile industry association.

Information provided by TileLetter September 2017 issue and the NTCA website

Glass Tile Quick Guide

Glass Tile Selection and Installation Guide – TCNA 2016 Handbook


The recommended substrates for glass tile installations are similar to ceramic tile installations, however, extra attention should be given to substrate stability, rigidity, and preparation. Substrates should be sufficiently flat to allow uniform coverage and avoid excessive mortar thickness. Glass tile is generally more vulnerable to crack propagation than ceramic tile. The glass manufacturer may recommend use of a crack isolation membrane for large format glass tiles.

Setting Materials

Mortars specifically formulated for glass tile must be used. When installed over an impervious substrate, setting materials may take longer to cure. Some manufacturers may require use of a specific mortar.


Grout recommendations for glass tile vary based on aesthetics and joint size. Most manufacturers recommend unsanded grout to prevent scratching. Because glass tile is impervious, additional setting time may be necessary to allow the grout to firm prior to cleaning.


Make sure to check your TCNA Handbook or ANSI standards when installing glass tile.


Color Trends for 2017

TCNA Color Trends 2017

According to Shelly Halbert, director of of Product Design Dal-Tile Corporation, the following are some of the color trends we can expect for 2017:
  • White – evokes a sense of crisp and clean, all white kitchens and bathrooms are still in style.
  • Black- classic pairing with white, staple of both modern and classic combinations- expect black and white marbles used in checkerboard patterns.
  • Greige- grays have reigned for more than five years and warmed-up grays will remain an important neutral.
  • Blue- came strongly into the tile market at Coverings 2016
  • Sensitive Blue- calming, soft blue, balanced, comfortable and casual like an old pair of faded jeans.
  • Relaxing Cloud- this color trend is restful and calming, with cool, minimalistic influences that are derived from nature. Found in Scandinavian design.
  • Metallic Taupe- medium brown undertones, taupe inspired metallic that is bold, rich, warm. Growing out of the popularity of rose gold.
  • Pottery- mid-range red-browns that bring warmth of nature and earth. Creates cozy, comfortables atmospheres and rooms.
  • Vintage Reserve- like deep red wine, this color is rich, bold, and pleasing to the palate, incorporating red/blue/brown hues.
  • Organic Olive- a color that evokes a hope for the future, green is growth. Balance between light and dark hues.
  • Victorian Plum- dark, strong, solid, a rich hue of velvet and pairs well with lace.
TCNA Trends Magazine 2017

Care and Maintenance of Cement Tiles

Cement tiles have become quite popular in the tile industry and customers are asking about the upkeep of cement tiles. Here is some important information from Sabine Hill — one of our main cement tile manufacturers:


Cement tile surfaces should be cleaned, free of grease, oil, dirt, wax or any other foreign matter including grout release material. Next, apply a high quality penetrating sealer for cement and concrete tiles and carefully follow the sealer manufacturer’s instructions. Sealing the cement tiles will insure the color and design will remain unstained and vibrant.

Cleaning and Maintenance

Do NOT use any acids or alkalines to clean tiles. Use a PH neutral cleaner and fine sandpaper to remove any stains or residues. Do not allow water or other liquids to spot, pond, or ring on the surface of the tiles. Regularly mop cement tiles with clean water. To improve the tiles natural sheen, a cap-full of liquid wax can be added to the water. Never use acids to clean the tiles because they will damage it.

Other Considerations

Cement tiles are manufactured using natural materials, so it possible that there could be color differences between the original order and tiles ordered at a later date. Carefully calculate how many pieces you will need and then order a few extra pieces.


Keep these guidelines in mind when planning to use cement tile in your home.